C3: Road User Behaviour
Module Leader: Pieter de Haan
Pieter de Haan is a traffic psychologist and works as a lecturer at the NHL University of Applied Sciences, Leeuwarden the Netherlands.
Aim of the Module
To develop skills to measure, analyse and influence human behaviour in traffic and transportation matters and to develop a vision as the basis for a policy report.
Contents
Project management
Vision
Analysing road user behaviour
Influences on human behaviour
Design and behaviour
Changing processes
A model of behavioural change through information
Resistance to behavioural change
Evaluation and aftercare
Ethical matters
European policies
Learning Outcomes
To have knowledge of project management.
To realise a scheme of action to deal with a traffic problem.
To analyse and understand the behaviour of the traffic participants.
To learn to have a critical look at developments within society that can influence policy objectives that were formulated with regard to traffic problems.
To be aware of the fact that design plays a very important role in observation.
To analyse behaviour in order to establish how a change of behaviour can best be realised.
To have insight into causes which might be a result of resistance and to be able to use a strategy to neutralise this resistance.
To become aware of the bounds of permissibility with regard to traffic measures that aim at influencing road user behaviour.
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